Does Your Copy Convert?

I'm Johnny, a B2B SaaS, substance abuse conversational copywriter, in New York City. I'll write the clinical and technical jargon out of your digital marketing messages?
Get friendly copy that converts

John Makohen Conversational Copywriter 

What’s a conversational copywriter?

A writer who writes copy and content that’ll assist your brand in joining the conversations already happening online?

You’ve read Content Rules, right? Ann Handley, tells us “Content Rule #4 is to Speak Human” One part of my job as a freelance content writer is to “Speak Human.” But conversational copywriting and marketing is more than just using simple language to reach your readers.

It’s bigger. It’s better. It’s a movement. The movement aides your brand’s product or service by keeping your copy free from nonsensical BS, cryptic marketing jargon, and over-the-top hype.  The movement is about aligning your brand with the Web’s purpose-Conversation. 

You want your content marketing messages to

  • Nurture leads to long-lasting relationships 
  • Resonate with your targeted readers hope and dreams
  • Show your reader how to know, like, and trust your brand

The rise of social media, mobile voice search, and the adblocker.

The web has always been a social platform. For a time an aggressive approach worked, but this is changing.

Consumers are tired of constantly having marketing messages thrown at them, especially online.

Consumers want to build a connection with brands they’ve come to Know, Like, and Trust.

Now a gentle nurturing tone prevails. Adblockers make it harder for your messages to get through to your targeted audiences.

According to Forbes, “Brand engagement and peer discussions are the real keys to making your brand memorable on social media.”

What does this mean for you?

Now is the time to repurpose old aggressive copy scrawled across your website.

Build a website that invites your readers to get

  • Involved with your brand
  • Curious about how to work with your brand
  • Ecstatic about working with your brand, a friend, who wants to see them to succeed

Have you heard the old Chinese proverb which states, “The best time to plant a tree was 20 years ago? 

The second best time is now?”

Never heard it?

Well, it means that it’s time to make the change. Engage and empower your reader in conversations.

What you can do about this is audit your website.  Use a writer that understands the elements of conversation.

Refresh and repurpose your content for 2018 with content that starts conversations and builds connections.

Nurture relationships with your readers and show them why you love to do what you do.

Help them succeed.

Conversational Copywriting and Content Marketing Services

Substance Abuse Marketing

Be heard ethically in a noisy market.  I’ll help you create the USP to gently empower your readers to engage with your Substance Abuse Program. Build your community ethically without fear. Let’s work together to help spread your S.A. Programs unique message.

Business to Business Marketing

Produce content that engages and nurtures your B2B brand. Be heard in the noisy online environment with engaging conversations. Rest assured that you’re delivering the proper content to your community at the appropriate time. Publish content confidently.

Making an Impact Across the Globe

It’s easy to get caught up in daily tasks, but it’s dangerous. When writing projects and campaigns never leave the great idea stage you are leaving money on the table. Letting your content marketing become stale and old isn’t a choice. Take a step in the right direction with confidence. Choose me to efficiently get the project done and on time.

Keep in Touch

Now would be the best time to stay in touch with me so you will always have me at your fingertips. Let’s start your Substance Abuse Treatment programs Content marketing today. B2B and B2C companies that have a blog nurture readers. In this world Quality Content is King so stop waiting and get marketing.

Reach Us

Find us in NYC
6 East 39th St.
NYC, NY 10016

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