Does Your Copy Convert?I'm Johnny, a B2B SaaS, substance abuse conversational copywriter, in New York City. I'll write the clinical and technical jargon out of your digital marketing messages? Get friendly copy that converts
John Makohen Conversational Copywriter
What’s a conversational copywriter?
A writer who writes copy and content that’ll assist your brand in joining the conversations already happening online?
You’ve read Content Rules, right? Ann Handley, tells us “Content Rule #4 is to Speak Human” One part of my job as a freelance content writer is to “Speak Human.” But conversational copywriting and marketing is more than just using simple language to reach your readers.
It’s bigger. It’s better. It’s a movement. The movement aides your brand’s product or service by keeping your copy free from nonsensical BS, cryptic marketing jargon, and over-the-top hype. The movement is about aligning your brand with the Web’s purpose-Conversation.
You want your content marketing messages to
- Nurture leads to long-lasting relationships
- Resonate with your targeted readers hope and dreams
- Show your reader how to know, like, and trust your brand
The rise of social media, mobile voice search, and the adblocker.
The web has always been a social platform. For a time an aggressive approach worked, but this is changing.
Consumers are tired of constantly having marketing messages thrown at them, especially online.
Consumers want to build a connection with brands they’ve come to Know, Like, and Trust.
Now a gentle nurturing tone prevails. Adblockers make it harder for your messages to get through to your targeted audiences.
According to Forbes, “Brand engagement and peer discussions are the real keys to making your brand memorable on social media.”
What does this mean for you?
Now is the time to repurpose old aggressive copy scrawled across your website.
Build a website that invites your readers to get
- Involved with your brand
- Curious about how to work with your brand
- Ecstatic about working with your brand, a friend, who wants to see them
Have you heard the old Chinese proverb which states, “The best time to plant a tree was 20 years ago?
The second best time is now?”
Never heard it?
Well, it means that it’s time to make the change. Engage and empower your reader in conversations.
What you can do about this is audit your website. Use a writer that understands the elements of conversation.
Refresh and repurpose your content for 2018 with content that starts conversations and builds connections.
Nurture relationships with your readers and show them why you love to do what you do.
Help them succeed.