Addiction Recovery Content Marketing
Drug Rehabs, Recovery Coaches, Recovery Tech, And Other Service Providers.
When you sit down for an individual brief or a recovery coaching meeting with your client, do you use nonsensical clinical jargon-laden speech?
I sure as hell, hope not!
If you did, you’d be talking to an empty chair.
Then why do you feel the need to use clinical jargon and technical B.S. on your website?
Is your content marketing falling short, missing the mark, or not starting conversations with your audience?
What did Johann Hari teach us in his book, Chasing the Scream: The Opposite of Addiction is Connection?
It’s in the title:
“The opposite of addiction is connection.”
And how do you build connections with your friends, family, colleagues, or a stranger sitting in a café?
You start a friendly conversation.
If you are ready to let your addiction recovery content marketing generate more leads, build trust and rapport, and start the hard conversations that matter you need to
I’m Johnny, a NYC-based addiction recovery content writer, and conversational copywriter.
I’ll write the clinical jargon and technical B.S out of your recovery message, so you can meet your readers where they at in their readiness to change.
I also have some letters after my name CASAC II, PRC, TOT, and a Peer Advocate.
I advocate for Ending Stigma, Harm Reduction, and Medicated-Assisted Recovery. One more thing – I Recover Out Loud!
I’ve put some time into my training as a homeless street junky, clinician, professional recovery coach, and peer advocate.
I’ve also put some time into learning the digital marketing landscape, web design, copywriting, and how to tell your brand’s unique story.
I will help you get the most from your content marketing dollars.
Fill out the form below to start a conversation with me about your addiction recovery content marketing strategy.
Addiction Recovery Content Marketing
Content Marketing Strategy
The best way to start this process is by a clearly defined goal. Let’s have a conversation and develop a content marketing strategy that resonates with the desired outcome of your digital content marketing goals.
Use the power of social media to build leverage for your substance abuse programs content marketing and your tribe of advocates, and authority as an industry leader. Your presence on social media platforms allows you to build rapport, answer delicate questions about substance abuse disorders and treatment processes
Landing pages are the backbone of your digital marketing plan. Synchronizing landing pages with paid advertisements, blog or guest posts, and email marketing the user experience is aligned with your SA treatment centers message. In turn, this process gently nudges the reader to your unique call-to-action (CTA).
There is no better way to tell your company’s story than using compelling case studies. Case studies highlight the user’s experience with your addiction treatment programs product or service. Highlight experience with detailed storytelling defining the hero’s journey and how your service helped another overcome adversity and change.
In-house or outbound newsletters keep your company fresh on person minds. When your addiction recovery newsletter is published consistently valuable information is presented professionally, to build rapport with your team, prospects, referral network, and advocates of your brand. Transparency in email newsletters educates about new policy or services, introducing new talent and fresh ideas to those interested, and illustrates company wins and loses. Email marketing continues to lead as the most impactful source of
Landing pages are vital to your addiction recovery services marketing. Studies have show that 50% of your web traffic is not your ideal customer and most likely will never buy. Addiction recovery landing pages deliver stand-alone content pertaining to a specific product or service. Landing pages strip away all the unnecessary content and speak directly to a specific, problem, need, or desire your readers face.
SEO Content Pages
SEO Pages are pages dedicated to specific products or services your treatment program or SaaS service provides for treatment providers. Each SEO page stands alone because it only illustrates the specificity of a service or product.
Building your email list is how your company is able to deliver its message to those who resonate with your company’s philosophy. Your lead generation needs to provide value. Content upgrades, infographics, white papers, Pdf’s of articles or blog posts are ways fo providing value to your reader in exchange for their trusted email address. A great rule to follow is to be certain that your free lead generation material is equal to if not greater in value and purpose than the products you sell.
Long-Form Copy, Ebooks, and Guides
Let’s face it great copy is what sells your product. It’s important to understand your buyer, so that you can speak honestly about their needs and desires. Writing longer copy keeps your readers coming back to your page for information and education. You understand your business and services better than anyone but do you have the time to create an ebook or long-form piece of content to position yourself or addiction drug treatment program with authority? I will assume that you are already overworked, but you understand the value your readers will receive from an ebook or guide. Build trust and generate leads with long-form content, ebooks, and how-to guides.
Proper placement of Whitepapers inside your addiction recovery marketing strategy instructs and informs the consumer about your product, your brand and how you can step up to meet needs and challenges. When adequately crafted a white paper will lead your prospect through the funnel with sound advice illustrating your brand’s empathy and understanding.
Content Marketing Strategy
Addiction recovery Content marketing isn’t just publishing consistent content. Content marketing for your drug rehab is vital so you can gently nudge your reader from curiously browsing to wanting to change. Your content marketing strategy outlines the pieces of content needed for each stage of your buyer’s journey. When working with a dedicated strategy for your content marketing you won’t have to guess if your content is working.
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