Addiction Marketing

The copywriting for your drug rehab or recovery coaching business should never sound sterile, lifeless, or academic.

Meet your prospective patients and clients where they are at in their readiness to change with the language they use.

Addiction Recovery, Drug Rehab, and Recovery Coaching Content Marketing

Do you worry that your substance abuse program’s content marketing is falling short-missing the mark- or not starting enough conversations with your audience? 

Is your content’s message out-of-date, written in large blocks of small text?

I’m Johnny, a NYC-based substance abuse content writer. I’ll rehab your drug rehabs digital marketing messages, so you can breakthrough the barrier and stigma surrounding the addiction recovery field.  You need to rehab your drug rehab content, social media, and marketing strategies so they start conversations and meet your readers where they are at. When you start writing with a conversational tone you will Save More Lives.

I’m a conversation copywriter and content writer that works in the recovery field. I understands the delicate nature and stigma associated with marketing drug rehab and addiction recovery. 

I am that writer. I understand treatment and want to help you help those suffering from substance abuse disorders.

Substance abuse program content marketing is a sensitive subject. It’s tough, but you have to come to terms with marketing. How else are you going to get people into treatment?

Digital Drug Rehab Content Marketing

You know as well as I do that we cannot force people to change. Therefore you are not spending time marketing at shooting galleries, nightclubs, or raves. Dragging persons with substance abuse disorders into treatment. It wouldn’t work anyway. Hanging a poster on the wall in a safe-injecting house, subway station, bar restroom, or housing tenement elevator, or social services agency go unnoticed. Newspaper, magazine, and television advertisements cost thousands of dollars. Direct mail and cold calling have worked to raise donations for your 501(c), but do not fill your beds or increase your client census. These marketing practice have a place in your marketing strategy. There is a better way to nurture the relationships with prospective clients and market your drug rehab program, build relationships, and convey your unique message and treatment philosophy.

It’s simple. Content marketing is the answer to your worry. Once you decide to give freely of your time compassionately through content marketing you will establish long-lasting relationships by connecting to your community.

The message you send to your target audience has to be gentle and empathetic without losing command or sounding like an outright lie. The purpose of content marketing for substance abuse programs is to build long-lasting relationships with your community, remove the barrier of stigma, and educate those diagnosed with a substance use disorder, their loved ones, and other significant personal, professional, and community relationships.

21 billion persons are suffering directly or indirectly from a substance abuse disorder, in the United States, today. The majority of these people will turn to Google to find answers to painful questions concerning addiction. Your Substance Abuse Program can be ready, willing, and able to help alleviate some of this suffering by having a strong but ethical presence on the internet. The answer then is to consistently publish quality content that provides answers, solutions and gently persuades the reader to take that first step.

When you enlist a content marketing strategy to deliver your substance abuse program’s unique message and have conversations that provide quality service to your readers your program will rise above the busy platform that has become the internet.

There are 14k treatment facilities in the US alone, your treatment program’s marketing needs to build rapport and empathize with those suffering from this disease. Addiction treatment is surrounded by stigma

Together we can get your message heard by those in need. Let’s develop a content marketing strategy and rise above the noise, engage your readers and the community you proudly serve.


Substance Abuse Content Marketing

A man writes out the components of an addiction recovery and SaaS digital marketing content writing services providing.

Content Marketing Strategy

The best way to start this process is by a clearly defined goal. Let’s have a conversation and develop a content marketing strategy that resonates with the desired outcome of your digital content marketing goals
John makohen Substance Abuse content marketing web autits

Website Copy & Content; Web-Audits

It’s important to give your digital user unique feeling and experience while in your digital home. The times of building a Substance Abuse Treatment website from a template no longer suffice. Get in touch and let’s make your website become the digital extension of your facility.


John Makohen Abuse content marketing PPC

Paid Advertising

Pay-per-click (PPC), Facebook ads and banners are the ways you can get your SA Treatment center in front of your target audience. When the process is aligned properly with the content and copy your message will be seen, beds will be filled, so you can save more lives.
John Makohen Substance Abuse content marketing blog posts

Blog Posts & Articles

Your treatment programs blog is an important tool for building authority and rapport with your readers.  Consistency in structure and publishing engages your readers to warm up to your philosophy and mission. Ranking on the first page of Google is your aim for your website. A blog helps in the realization of this goal.
John Makohen Abuse content marketing social media marketing

Social Media Marketing

Use the power of social media to build leverage for your substance abuse programs content marketing and your tribe of advocates, and authority as an industry leader. Your presence on social media platforms allows you to build rapport, answer delicate questions about substance abuse disorders and treatment processes

John Makohen Abuse content marketing landing pages

Landing Pages

Landing pages are the backbone of your digital marketing plan. Synchronizing landing pages with paid advertisements, blog or guest posts, and email marketing the user experience is aligned with your SA treatment centers message. In turn, this process gently nudges the reader to your unique call-to-action (CTA).

John makohen Substance Abuse content marketing email marketing

Email Marketing

Keeping alumni, blog ambassadors, family and friends informed of your substance program’s events, new treatment modalities, milestones, and new blog posts is effective and efficient. Building your list of email subscribers warms readers to your message and keeps your substance abuse treatment program fresh in their minds.
Your addiction recovery case study will higlight this mans journey as he reaches the top of the peak during his journey for recovery.

Case Studies

There is no better way to tell your company’s story than using compelling case studies. Case studies highlight the user’s experience with your addiction treatment programs product or service. Highlight experience with detailed storytelling defining the hero’s journey and how your service helped another overcome adversity and change.

Image of a addiction recovery Newsletter on an IPAD screen


In-house or outbound newsletters keep your company fresh on person minds. When your addiction recovery newsletter is published consistently valuable information is presented professionally,  to build rapport with your team, prospects, referral network, and advocates of your brand. Transparency in email newsletters educates about new policy or services, introducing new talent and fresh ideas to those interested, and illustrates company wins and loses. Email marketing continues to lead as the most impactful source of digital marketing year in and out.

A man clicks on and icon to open John Makohen Addiction addiction recovery landing page about landing page content marketing.

Landing Pages

Landing pages are vital to your addiction recovery services marketing.  Studies have show that 50% of your web traffic is not your ideal customer and most likely will never buy. Addiction recovery landing pages deliver stand-alone content pertaining to a specific product or service. Landing pages strip away all the unnecessary content and speak directly to a specific, problem, need, or desire your readers face.

A man writes in his journal SEO and draws arrows pertaining to how more SEO Pages will help his site optimization.

SEO Content Pages

SEO Pages are pages dedicated to specific products or services your treatment program or SaaS service provides for treatment providers. Each SEO page stands alone because it only illustrates the specificity of a service or product.

John Makohen addiction recovery content marketing Lead generation

Lead Generation

Building your email list is how your company is able to deliver its message to those who resonate with your company’s philosophy.  Your lead generation needs to provide value. Content upgrades, infographics, white papers, Pdf’s of articles or blog posts are ways fo providing value to your reader in exchange for their trusted email address. A great rule to follow is to be certain that your free lead generation material is equal to if not greater in value and purpose than the products you sell.

Generate marketing leads with long-form copy, ebooks and guides to build your list and grow your team.

Long-Form Copy, Ebooks, and Guides

Let’s face it great copy is what sells your product. It’s important to understand your buyer, so that you can speak honestly about their needs and desires. Writing longer copy keeps your readers coming back to your page for information and education. You understand your business and services better than anyone but do you have the time to create an ebook or long-form piece of content to position yourself or addiction drug treatment program with authority? I will assume that you are already overworked, but you understand the value your readers will receive from an ebook or guide. Build trust and generate leads with long-form content, ebooks, and how-to guides.

A man stands behind a clear screen watching an arrow increase becuase his addiction recovery SaaS whitepaper is providing value and generating leads and  prospects.


Proper placement of Whitepapers inside your addiction recovery marketing strategy instructs and informs the consumer about your product, your brand and how you can step up to meet needs and challenges. When adequately crafted a white paper will lead your prospect through the funnel with sound advice illustrating your brand’s empathy and understanding.

Image of a man looking over his addiction marketing content marketing strategy on a laptop.

Content Marketing Strategy

Addiction recovery Content marketing isn’t just publishing consistent content.  Content marketing for your drug rehab is vital so you can gently nudge your reader from curiously browsing to wanting to change. Your content marketing strategy outlines the pieces of content needed for each stage of your buyer’s journey. When working with a dedicated strategy for your content marketing you won’t have to guess if your content is working. 

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