Blog post header image: Addiction Marketers - 5 SEO Link Building Strategies To Increase Rankings

Using an SEO Link building strategy is the fastest way to build authority for your website and climb to the top of search engine rankings.

What are you doing to have other mental health and addiction recovery services link your addiction recovery website?

Diligently publishing weekly blog posts, news updates, and using social media posts to give value to your audience and get them to connect with your quality content is important to your Google rankings. This is a great strategy because it builds trust and rapport with your audience, but you need something more. so you can move up in Google’s search engine ranking.

What you need are more backlinks to your content and various webpages.

Using SEO link building strategies combined with quality content marketing will make Google notice that your website is influential and a valuable asset to your industry.

Did you know, link building is an effective SEO tool for your addiction recovery services website? 

^Warning: Before you stop reading and run out to hire a link building specialist read this post. You can create links back to your site with your current content marketing team and website administrator. 

White and Black Hat SEO

It’s possible you’ve heard all about white hat and black hat techniques to build reputable links for your addiction programs website.

Just in case you haven’t heard about White and Black Hat SEO I’ll define each. 

I’ll define Black Hat SEO first because it’s not our concern in this article because the title reads ‘Quality Links.” There isn’t much about Black Hat SEO that resembles quality.

A google snippet from Webopedia defines Black Hat Seo as

An image of a Google snippet about black hat SEO

(Image Source)

Keywords in this snippet are

• Aggressive
•  Not a human audience
• Doesn’t obey search engine guidelines.

Enough said about Black Hat SEO.

It’s not worth your time energy or money to get involved.

Let’s look at White Hat SEO because this is the SEO link building strategy Google rewards you for.  Your SEO link building efforts include giving your readers what they want:

Purposeful, Engaging, Entertaining content.

A google snippet from Webopedia defines White Hat link building as an SEO tool


An image of a Google snippet displays a white hat to define White Hat  SEO

(Image Source)

Let’s define the term more simply by saying its a process that focuses on providing quality to your unique audience. In your efforts to provide your reader with an engaging experience online, you’ll build authority influence and a rapport with not only your readers but others in your industry.

I shouldn’t have to persuade you of the importance of using an SEO link building strategy. Just in case I will tell you that building quality backlinks to your website increases your authority in the eyes of Google. When your Google authority ranking grows, your webpage becomes:

Valuable, Purposeful, and Influential. 

Lastly, even though you’re not interested in using Black Hat practices, it’s suggested that you become informed of how it works, so you don’t mistakenly use or disobey safe SEO guidelines.

Alright, let’s move on and learn some safe SEO link building strategies so that you can increase search engine rankings for substance abuse programs webpage.

5 SEO link building strategies to climb to the top of search engine rankings 

1. Guest Posts-

Publishing valuable content on another industry leader in the industry builds your authority and influence. Guest posting is a powerful tool for increasing traction, traffic, and links back to your site.

Search for high-traffic reputable websites that share your specific audience. Once you’ve determined the blog sites you feel would provide you with a quality link back to your site, you should start to build a relationship with that site.

Here are what some SEO experts have to say about the power of building quality links back to your website. 

Neil Patel– Neil keeps breaking barriers with his need to help websites rank with SEO. Genuine and purely addicted to assisting others in succeeding. Can’t read enough of his long-form blog posts.

A Banner Image of Neil Patel explaining why guest posting is and effective use of link building as an SEO tool

If you’re in the market for targeted traffic and powerful backlinks, guest posting should be at the forefront of your mind. And while Google has publicly warned against mass, low-quality guest posting, there’s no doubt that it’ll remain a link building bedrock for years to come.”

Adam Connell– CEO Blogging Wizard, Co-Founder of LinkOlogy, craves a great B-rated Sci-Fi movie and everything blogging.

A Banner Image of Adam Connell explaining why guest posting is and effective use of link building as an SEO tool

When you build on the right foundation, and couple that with a smart strategy that has your end goals in mind, you’ll be far more likely to make guest blogging work fas an effective SEO link building strategy.


It’s essential to keep in mind that the benefits of guest blogging won’t take hold immediately – it takes time, determination, hard work, and a lot of patience.


Some posts will fall flat on their face, but when you learn from failure, it will help to ensure success later on. 


And it’s not a magic bullet traffic strategy either. The benefits go deeper than just driving more traffic.


Before you submit a guest post idea, it is always best to read the blogs submission guidelines and several posts to familiarize ‘yourself with the tone, style, and length of guest posts.


Most often, accepted guest posts are relevant to the website’s

“Sales & marketing (strategy, optimization), onboarding​, customer acquisition, and retention, or customer success.”

3 Addiction recovery blogs that accept submissions for guest posting as an SEO link building tool.

  1.  The Fix

Guest post, at The Fix for effective SEO link building, establish relationships with the blog owner, and reach out and help larger audiences

Screenshot of The Fix Guest post submission page use link for questposting page

Longtime running addiction blog The Fix. Great name killer site. These guys don’t hold back you need a sobriety fix get it here. Contributing guest posts information to the link above. Check out the submissions page to see if you’re a fit.

2. Sober Nation

Screenshot of Sober Nation addiction recovery blog questposting page

Sober nation- ”putting recovery on the map”  Tim Stoddart has been writing, speaking, building amazing websites, and killer graphic sober t-shirts for the addiction industry for several years. He’s all about lessening another’s struggle with addiction. Give him a shout and get that guest post.

3,  Addiction Blog

Screenshot of Addiction Blog Guest post submission page

The addiction blog uses contributing writers when the going gets tough. You can connect with the content managers on Linkedin to find out more about how to submit guest posts.


Key factors about using guest posting as an SEO link building tool

  • Unless it’s a sponsored advertisement on one of these sites, keep it personal, informative, and enjoyable.
  • Guest posts are not advertisements for your treatment facility.
  • Build friendship, rapport with purposeful quality content
  • Guest postings are to build authority and awareness for your treatment program.
  • Stick the guidelines posted
  • Edit for grammatical errors, links, and source your images.
  • Write to the reader with a conversational tone.
  • Include a compelling call to action (CTA)
  • Share your guest post
  • Reply to comments if comments are enabled.

Do not just think as guest posting as an SEO link building strategy. Instead, look of it as a way to offer helpful information to the addiction blogs readers. Being useful and sharing quality information increases your authority and influence. A backlink to your webpage should not be the only motivation behind writing guest posts. 

2. Industry spotlights-

Press releases (PR)  have been used to get in from of your audience for decades. The interesting point here is that PR is still alive and well- in print and online. Content marketing is a strategic process that implements many types of marketing materials.

Press releases fill in gaps in marketing, introduce new services to the worlds, and attract leads from new sources. Persuade readers to find out more about you by Including a call-to-action (CTA) in your press release so that interested readers can find you easily.

Most importantly, posting a monthly press release in a Newsletter archive or News and Events page on your website is another way to rank higher for specific keywords and local SEO. In other words, make it easy for readers to find your recent news.

The magic happens when several news sources feel your release is reputable and valuable.

When you share press releases, you build a backlink from the PR site to your webpage. Therefore your content strategy should include monthly press releases as a way to gain momentum and rank higher in organic search.

3. Write quality Checklists, Guides, & Whitepapers for backlinks is a useful SEO link building strategy

Guides- such as checklists white papers or infographics illustrate your authority. Creating these guides to provide value to your reader allows other authority sites to link to you. When other programs or blog writers are creating content for their website, and you’ve published checklists and guides to help another begin to understand recovery, inpatient-outpatient or MMTP you’re building a connection to your influence.

Image of an ebook recovery used as an example for SEO link building

4. Interviews-

Interviewing authorities in the industry is another way to get links back to your site. Books can provide valuable information, but reaching out to a professional to answer a series of questions will make your article stand out.

It is the best way to ensure your audience with specific information. Interviews can spruce up your blog, article, PR, and build quality links for addiction marketing for your substance abuse program.

You’re almost guaranteed a link to the content from the interviewee. You’ll get a link to the site, and other authority sites will most likely link to the interview. You will have to follow your blog promotion checklist to be sure your interview is promoted and consumed by the industry.

The key is to provide their audience with the information you gathered, written, published, and shared to give value to the industry.

How to find persons to interview is by searching Google for recent interviews. Examine how well the conversation was received, the value the interviewee provides, and if you feel the professional will give value to your audience.

  • Industry professionals using new modalities to fight addiction with positive results
  • Case studies with public figures taking a stand at breaking down the barrier and stigma of addiction
  • Public figures who are open about their recovery

5. The last SEO link building strategy is building free tools and applications 

For instance, Building apps and tools to help your readers in times of needs get shared. Tools people enjoy and use the rave.

Check these examples of recovery tools:

 WEconnect App

Screenshot of We Connect app  as an SEO link building strategy

How it works:

The app gives the person using its full tracking power of their progress in recovery. Daily inventories are powerful to living sober. An app such as We-Connect now gives a person in recovery the ability to track progress, get to meetings, and reach out to sober network when life feels like it is crashing down.

Sober Grid


Screenshot of the Sober Grid app  as an SEO link building strategy

How it works:

This app is a must when it comes to building a sober network. Get connected with persons in recovery locally and globally. You’ll never have to face a dangerous situation without support with Sober Grid.

Are excellent tools for building links. This is more relevant when the application you create is useful to another person’s recovery.

When other professionals want to use your tool on their website, they must create a backlink t the application.

Goal setting apps, virtual recovery coaches or sponsors are superior ideas that allow your readers to gain value from your expertise and authority when not in treatment, around a pc or in an area with a wifi connection

Critical takeaways for using link building as an SEO tool.

There are many different strategies you can use to get the various links your addiction program needs to rank higher in search engines. Backlinks from reputable domains prove to search engines like Google:

  • your website is an authority in the field
  • You provide value to your readers
  • People trust your content because you give value to the community.

Build backlinks by publishing content that excites, provides value, and is demands to be shard.

Use these 5 effective SEO link building strategies

  • Guest posting
  • Interviews
  • Industry spotlights  press releases
  • Create useful applications that your audience can use
  •  Quality blog posts, checklists, case studies, or white papers that provide answers to the worrisome questions that plague your readers.

Start building backlinks to your quality content, so you’re not left behind wondering why your website is lost on page 2 or worse for organic search results.

Links are valuable to ranking in Google. Come up with a strategy for link building as an SEO tool, follow it religiously.

However, don’t sacrifice quality, valuable content over getting a new link.


Look for my next post Using your Addiction Recovery Resources Page as a gold mine of backlinks and a strong SEO link building strategy. 

What other strategies have you used to build backlinks to your webpage, to move higher in search engine rankings?


Blog post header image: Addiction Marketers - 5 SEO Link Building Strategies To Increase Rankings