John Makohen
A simple lead generation strategy for addiction recovery services’ marketing plan will allow your treatment center to nurture, and build rapport with those persons in need of the services you provide.
In the United States, the opioid epidemic grows in size daily. On average 175 people are dying a day. In USA Today, Mississippi’s former Attorney General Mike Moore compares the fatalities to a 747 falling out of the skies each day. Adding, if a plane fell from the sky each day “we’d shut the skies down until we figured out the problem,”
The opioid epidemic is creating staggering death tolls. We don’t have the option to turn it off.
What you can do is publish content that educates and informs the public. The more content you create, and share will generate leads for your drug rehab.
A lead generation strategy to aid those suffering from opiate addiction will
- Build brand awareness,
- Create a sense of trust
- Establish authority from your community
Hubspot defines Lead Generation as,
A lead for addiction recovery services is a person diagnosed with a substance use disorder (SUD) and needs the services you provide throughout the phases of addiction recovery.
When you decide to combine content marketing for lead generation keep in mind:
- Lead generation is not a quick fix. It takes time and consistency to see positive returns on investments (ROI). Publishing consistent content will raise brand awareness and generate leads.
- Create a system to track return on investments. Knowing what your target audiences desires of your content will show your audience how to know, like, and trust your brand.
A simple lead generation strategy for addiction recovery services always starts with research
Successful marketing campaigns begin with research. When using a digital marketing strategy, it’s vital, to start with, research. You have to know who what where when and why of your target audience.
- Who are the different personas your drug rehab serves?
- What is specific to each segment of your audience (demographics, biological, psychological differences)
- Where does your target audience spend time online (Facebook, LinkedIn, Twitter, Pinterest, Instagram)
- How do you plan on joining their conversations and interact with them?
- The why is always the most important reason and the foundation of your value statement. Why is your drug rehab the best to serve each segment of your audience?
Look at this simple lead generation strategy for addiction recovery services’ marketing
Digital content marketing doesn’t happen overnight. Create a plan to publish content and build brand awareness.
As your brand grows, so does your amount of different leads. Over time your brand’s authority will increase. Consistency is key to nurturing relationships. Create long-lasting relationships with leads interested in learning how you will aide in their recovery.
It would help if you had a strategy to start generating unique leads. It can be as simple as:
Let’s break down this simple lead generation funnel for your addiction services digital marketing.
1- Attracting new prospects is in the first position of your lead generation strategy for addiction marketing funnel
Once you have finished your research, your next step is to attract leads. Attracting leads to your lead generation strategy for addiction marketing begins with aligning your Website, landing pages, social media marketing, and blog post content, with the relative purposeful content your unique leads crave for.
Your marketing messages want to target (attract) persons diagnosed or concerned with a substance use disorder (SUD), family members, loved ones, other treatment specialists by publishing relevant content which provides meaningful conversations in the mind of readers.
Types of content to offer prospects include:
- Blog posts, case studies, or podcasts,
- Paid advertising, PPC, Facebook ads, or sponsored ads,
- Web and landing pages – (read more about landing pages here.)
- Once you’ve analyzed and researched your audience its time to publish content. It’s vital to host the content your target audience wants to connect with on yours or other websites.
Get your content out in front of your target audience.
Publish your content to as many platforms you can find.
Publish to:
- Social media accounts,
- Facebook and LinkedIn groups,
- Blog post platforms such as Medium, Reddit, and Buffer
- To your newsletter
- Ask other followers and associates to share with their networks.
2- Engage prospects to complete a call-to-action to continue the conversation through email marketing
You engage the prospect by keeping marketing messages consistent, offering solutions to problems and concerns, and engaging in conversation.
Drive qualified leads towards stand-alone landing pages.
Once you have the prospect on your landing page, stimulate a conversation to humanize your program’s empathy and concern for the reader. Keep in mind how the reader landed on your landing page and continue to have a conversation with them, positioning your program as an empathetic, friendly solution.
Create a landing page so you can promote your treatment centers solution for the specific issue, person or challenge taking place in your prospects live.
A stand-alone landing page aimed at one segment of your audience and one common barrier works best to nurture a lead.
On your landing page, you’ll urge a prospect to complete your call-to-action. It might be download information, attend an event, or make a phone call to an intake coordinator. Whatever the reason your landing page’s aim is to collect data, so you can continue to nurture a new lead.
The purpose of your landing page is to collect substantial leads for your facility.
Your stand-alone landing page is vital to your lead generation efforts because it allows you to continue the conversation you started with the prospect at a later date, through email marketing.
3- Assist new leads (nurture) to overcome barriers to treatment.
You’re actions don’t always result in an immediate intake phone call. Content marketing messages nurture leads about your programs message, process, and mission. Use email marketing, and social media marketing to send your unique leads to your blog. Your blog is a powerful tool in nurturing your leads. Your drug rehab can nurture leads to overcome barriers and educate how to live life in recovery.
One desired goal of drug rehab lead generation is to put your brand out in front of your target audience. Once you’ve collected an email address of leads from your community, you can start to nurture a relationship. The prospect will learn to know like and trust your treatment facility. Positive returns result from consistent action. Successful lead generation campaigns stay true to a publishing schedule.
4- Convert
The last step in the funnel pictured above is to convert the lead from prospect to an opportunity to offer your recovery services.
If your continually publishing quality helpful and purposeful content to your network, this audience will engage with you. Building rapport with your network doesn’t happen overnight. However, when you freely serve your audience, answer questions honestly, and appeal to their needs, wants, and desires, you’ll establish rapport.
Research, develop, and deliver content with will help your prospects know, like, and trust you and your addiction recovery services.
Neil Patel writes that Ivan Gaye feels that the more your audience interacts and engages with your content, the more conversations you’ll notice from your lead generation efforts.
Ivan Gaye writes:
The number of conversions is dependent on many variables.
Spend time to nurture leads, be genuine, transparent, and interact with your points through engaging conversations.
Provide an optimal online environment for your drug rehab treatment center so you can virtually serve the recovery community, those in need of addiction recovery services, and their loved ones.
Over to You
How are you using lead generation for your drug rehabs marketing?
Drug rehab lead generation has many different paths to create a strategy to help your target audience engage with your treatment program.
I’ve outlined a simple framework for lead generation for your substance abuse treatment program to follow.
Don’t complicate the marketing of your addiction recovery services. Create an effective strategy following the simple framework provided in this article,
When creating a strategy for lead generation, keep in mind: quality and established trust and rapport.
Need help creating a compelling and ethical simple lead generation strategy for addiction recovery services, so you can attract unique leads into you addiction recovery marketing funnel